Top 10 Travel Agency and Hotel Partnerships in India 2024

The travel industry in India has seen tremendous growth in recent years. With rising incomes and easier access to travel, more Indians are booking holidays and business trips every year.

This growth has also led to several strategic partnerships between online travel agencies and hotel chains in India.

These partnerships aim to leverage each other’s strengths and offer customers a smoother booking experience, better deals, and personalized services.

Let’s look at some of the most notable travel agency and hotel collaborations in India.

Top 10 Travel Agency and Hotel Partnerships in India

1. MakeMyTrip and Taj Hotels

MakeMyTrip, one of India’s leading online travel platforms, has formed a terrific partnership with the Taj Hotel, a symbol of luxury and hospitality.

This collaboration ensures that travelers can seamlessly book their accommodation with exclusive benefits.

The Taj Hotels chain of luxury properties scattered across India offers a blend of traditional Indian hospitality and modern amenities, so MakeMyTrip users can enjoy specials, discounts, and bundle packages, making their stay at Taj Hotels an experience of real pleasure.

The contract is not only simple and easy to book but also offers unique benefits, ensuring that MakeMyTrip users indulge in a luxurious experience during their stay, from the iconic Taj Mahal Palace in Mumbai to the Taj Sarovar Palace, which is ethereal in Udaipur.

This association of ease, richness, and the promise of fusion is unmatched.

2. Travel and Oberoi Hotel

Another major player in the Indian travel industry, the travel agency has formed a strong alliance with Oberoi Hotels, known for their high-quality services and luxury properties.

Travelers opting for travel services can effectively look for a selection of Oberoi hotels on the platform to enable an easy registration process.

This collaboration caters to a wide range of tastes, from luxury city hotels to tranquil retreats, providing every traveler with the perfect accommodations.

From bustling urban areas to tranquil destinations, Oberoi Hotels offers a diverse portfolio of desirable itineraries.

Each property is a testament to architectural wonder, displaying a blend of traditional charm and modernity. Oberoi’s commitment to personalized service ensures that every guest not only feels welcome but is genuinely served.

Whether exploring the vibrant cities of India or seeking tranquility in scenic surroundings, Oberoi Hotels offers a haven of comfort and luxury Oberoi’s seamless integration of travel services with exceptional hospitality creates an unforgettable stay.

Elevate your travel experience by choosing an Oberoi Hotel, where every stay is a symphony of luxury and cultural immersion.

3. Cleartrip and Marriott International

Cleartrip, the leading online travel agency, has partnered with the world-renowned Marriott International to offer a wide range of accommodations across India, from the bustling streets of Delhi to the tranquil backwaters of Kerala. ClearTip users can access the available Marriott hotels.

The partnership includes exclusive discounts, loyalty program benefits, and personalized packages, enhancing overall value for travelers who choose Cleartrip for their Indian travels.

This combination caters to a variety of interests, from the vibrant streets of Delhi to the serene landscape of Goa.

Not only do Cleartrip users benefit from a wide range of options, but they also enjoy exclusive discounts, loyalty program benefits, and customized products.

The ClearTrip-Marriott partnership is a testament to their commitment to providing travelers with a rich tapestry of options and benefits.

4. Goibibo and AccorHotels

Known for its user-friendliness and comprehensive travel solutions, Goibibo has teamed up with AccorHotels to offer a wide range of accommodation options in India.

AccorHotels has a wide range of offerings, ranging from budget accommodations to luxury resorts. It caters to travel preferences. Goibibo users can take advantage of the partnership through special interest discounts, early check-in, and other benefits to make their stay at AccorHotels more enjoyable.

This strategic agreement opens the door to a wide range of accommodation options across India, with Goibibo users extending all features from budget-friendly to luxury resorts benefiting from AccorHotels’ search and booking facility through one streamlined platform.

What sets this integration apart is not only the breadth of options but also the unique benefits it brings.

Travelers using the Goibibo platform enjoy special discounts, express routes, and other benefits that enhance their stay at AccorHotels Whether it’s a business trip, family vacation, or solo travel, Goibibo is AccorHotels The partnership ensures that the journey is more than just arriving a destination Experience unparalleled hospitality and value throughout the travel journey.

5. Yatra and Oberoi Hotels

Yatra, a trusted name in the Indian travel industry, has teamed up with the Oberoi Hotel, a symbol of luxury and impeccable service.

The partnership ensures that travelers get a good selection of Oberoi hotels, which are known for their luxury and sophistication.

From bustling urban areas to quieter destinations, travelers can choose from a variety of options that cater to different tastes.

The partnership also comes with other benefits, such as special discounts, making it an attractive option for those looking for a blend of luxury and comfort in their Indian stay.

6. Expedia and Hyatt Hotels

Expedia, a global giant in the online travel industry, partners with Hyatt Hotels to provide a seamless booking experience for travelers exploring India.

Hyatt’s commitment to exceptional service and property diversity aligns well with Expedia’s mission to offer a wide range of options.

This partnership ensures that Expedia users can effortlessly discover and book Hyatt hotels across India, complete with exclusive discounts, loyalty points, and packages.

This collaboration gives India the essence of easy hospitality and provides travelers with a luxurious and rewarding experience.

7. TravelTriangle and Neemrana Hotel

The collaboration between TravelTriangle and Neemrana Hotels is a perfect match for travelers looking for unique experiences and luxury properties in India.

Known for its historical heritage and cultural significance, Neemrana Hotels offers unique accommodation that looks beyond traditional accommodation.

Through TravelTriangle, users can explore Neemran’s portfolio, customize their itinerary, and experience a mixture of history and richness while visiting India.

8. Goibibo and ITC Hotels

Goibibo partnered with ITC Hotels in 2016, allowing customers to book ITC properties through Goibibo’s platform directly.

ITC Hotels are integrated into Goibibo’s loyalty program, providing benefits like discounted rooms, free meals, and other exciting offers.

9. OYO and FabHotels

OYO partnered with budget hotel chain FabHotels in 2018 to consolidate their presence in India’s hospitality industry.

It expanded OYO’s reach to over 1,200 FabHotel properties while giving FabHotels access to OYO’s distribution and revenue management capabilities.

10. and Treebo Hotels

Global giant tied up with budget hotel chain Treebo Hotels in 2018.

It has helped Treebo expand its domestic and international reach through Booking’s platform and customer base.

How can Partnerships Improve the Customer Experience?

Travel agency and hotel partnerships aim to provide an enhanced, seamless experience for customers throughout the travel journey.

  • Easy and unified booking: Customers can conveniently book hotel rooms on their preferred travel portal, which has integrated inventory and rates.
  • Exclusive deals: Partnerships enable special discounted rates, value-adds, and bundle offers that deliver significant savings and benefits.
  • Loyalty benefits: Customers can earn and redeem loyalty points seamlessly across both the travel portal and the hotel program.
  • Personalized service: Customer data shared between partners (with consent) enables personalized communications and custom offers.
  • Superior stay experience: Partners can collaborate to train staff, upgrade facilities, and improve overall hospitality.
  • Post-stay engagement: Partnerships allow integrated post-stay feedback surveys and marketing to delight repeat customers.

By strategically leveraging each other’s strengths, travel agencies and hotels in partnership can optimize the customer experience end-to-end.

Key Factors for Successful Partnerships

For travel agency and hotel partnerships to be effective, some key ingredients are:

1. Shared Goals and Vision

Partnerships work best when both brands have an aligned vision to offer customers a great experience. Having transparent discussions and setting shared objectives from the start is crucial.

2. Technology Integration

Seamless integration between the travel portal and the hotel’s reservation systems using APIs and other solutions ensures a smooth, consistent booking experience.

3. Marketing and Promotions

Joint marketing initiatives like social media campaigns, contests, and sales events help cross-leverage brand equity and acquire new customers.

4. Loyalty Programs

Integrating loyalty programs helps customers earn and redeem points easily across platforms. It provides more value to regular customers.


Traversing India is a journey filled with vibrant colors, landscapes, and countless cultural experiences.

Choosing the right travel agency and hotel partnerships can greatly enhance this trip, making for a seamless and enriching travel experience.

Strategic partnerships between online travel agencies and hotels are reshaping India’s hospitality industry. By combining strengths in technology, hospitality, customer service, and marketing, collaborations aim to enhance the booking and stay experience for travelers.

As the travel market grows and evolves, we are likely to see more innovative tie-ups that provide customers with greater value and convenience.


  1. How do travel agencies and hotels integrate their technology under partnerships?

    They use API integration and real-time connectivity to sync their booking engines, property management systems, distribution channels, and customer databases.

  2. What kind of joint marketing activities can partnerships pursue?

    They can run social media contests, email campaigns, television ads, online video ads, join sales events, and create bundled offers.

  3. How can partners align their priorities and objectives?

    By having open discussions on business goals, target segments, and growth plans and finding common areas to collaborate.

Dipayan Mondal
Dipayan Mondal

Dipayan is the author of this blog. He completed his hotel management degree from GNIHM, Kolkata. And he is very passionate about the hospitality industry. And right now, he is working as a successful hotelier in a 5-star hotel.

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